Google ranking keywords9/4/2023 This doesn’t, however, mean that new or up-to-date content will appear at the top of the search results. Google often provides the date of a site’s last update when it presents it in the SERPs, proving the importance of being currently relevant. The same applies to websites whose content is regularly updated. ![]() For the crawler to provide the best search results, it has to verify how current a website is and allocate a higher relevance to newer content. Google rankings always aim to provide the maximum benefits for the user. This gives websites that support this protocol priority in the SERPs. Google honors the use of safety features in which the search algorithm rates the encrypted connection with HTTPS (hypertext transfer protocol secure) as a ranking signal. Safety first! Always remember this when searching the web. ![]() Google takes this type of user-friendliness into account when it comes to the ranking. Crawlers love ‘speaking’ anchor texts, which help them to interpret hyperlinks more easily. The better they describe your link target, the easier the navigation is for the user, and that doesn’t just mean the human user. Internal links with optimized anchor texts are the most effective. ![]() They enable visitors to open the whole website and find relevant information and products as quickly as possible. Internal links aim to connect individual subpages of a domain.
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